Our Story

LUGUS JEWELRY is a brand for unique, premium jewelry. We are an online store based in Bulgaria, Sofia. Each of our products is handmade from the highest grade 316L stainless steel!

Our story is a little different. We created this brand with a desire that originated in early childhood. Have you ever had the feeling that every piece of jewelry you have is not exactly what you want? It looks beautiful but lacks something for a perfect finish. Yes! And we felt it, so we created perfection in jewelry. LUGUS is a message for every modern man. A message of masculine presence and strong charisma. We want you to express your confidence by providing you with jewelry that will make you stand out from the crowd. We know that every man likes to feel confident and loves to be noticed. LUGUS is your way to shine on the outside.

Penko Lichev / Founder of Lugus Jewelry